Opportunity score: assess the attractiveness of every market
Assign a score to each olive oil import market by combining several criteria: demand, customs access, certifications and logistics. Prioritize your export efforts toward the most promising destinations.
What is this tool for?
This tool helps exporters and importers objectively compare several target markets before allocating commercial resources. It combines attractiveness criteria such as demand level, ease of customs access under HS code 1509, required certifications (organic, Halal, Kosher, IFS/BRC) and the logistical complexity of ocean freight. The result is an indicative score that ranks destinations, without claiming to replace a detailed market study. You thus focus your export prospecting on the markets with the best potential for Tunisian bulk olive oil.
How to use it
- Select the markets to compare
- Weight the criteria according to your strategy
- Run the opportunity score calculation
- Prioritize and dig deeper via country profiles
Key points
- Objective prioritization of target markets
- Attractiveness criteria combined into one score
- More efficient allocation of commercial effort
- Clear basis for internal discussion
FAQ
What criteria does the score rely on?
The score combines demand, customs access (HS code 1509), required certifications and logistical complexity. You can weight these criteria to your strategy. The result is indicative and does not replace an in-depth study.
Does the score guarantee commercial success in a market?
No. It is a prioritization aid, not a sales forecast. Success also depends on your network, your offer and factors specific to each market.
Can I adjust the weighting of criteria?
Yes. If certifications are a priority for you, increase their weight; if logistics cost matters most, adjust accordingly. The score then reflects your business logic.
What should I do after getting the scores?
Open the country profiles of the top-scoring markets to check prerequisites, then run a landed cost calculation or a quick quote to price the operation.