Terra di Olio: the CHO Group's everyday olive oil

Q: Who produces Terra di Olio?

The CHO Group , a Tunisian leader born from the Sakiet Eddaïer mill in 1996 (CHO = Conditionnement des Huiles d'Olive).

Q: How is Terra di Olio positioned?

It is an affordable consumer brand for everyday cooking , more accessible than the premium Terra Delyssa brand from the same group.

Q: Where is Terra di Olio produced?

In Sfax (Route de Mahdia km 18), with olive groves in Sfax, Zarzis, Gafsa and Sidi Bouzid.

Q: Is Terra di Olio organic?

The organic certification exists at CHO Group level but is not specifically confirmed for the Terra di Olio brand.

Q: On which markets is it distributed?

Notably in France (terradiolio.fr website); the CHO Group is present in ~42 to 50+ countries.

Q: What is the difference from Terra Delyssa?

Terra Delyssa is the flagship premium brand (organic, blockchain); Terra di Olio is the accessible consumer brand from the same group.

Q: Can I launch my own consumer brand?

Yes, through our private label , with dated training and quote , without copying an existing brand. ---

In brief: Terra di Olio is the affordable consumer brand of the CHO Group, positioned for everyday cooking (good heat resistance, Mediterranean flavors). Produced in Sfax (Chemlali and Chetoui varieties), it is the more accessible brand in the CHO portfolio, distributed notably in France (terradiolio.fr website). Some range details are not confirmed on the official page.

Overview

Terra di Olio is published by the CHO Group, a Tunisian leader in olive oil production and export, born from the traditional mill of Sakiet Eddaïer in 1996 (CHO = Conditionnement des Huiles d'Olive).

Production is rooted in Sfax, Tunisia (headquarters: Route de Mahdia km 18, 3066 Sfax), with sites and olive groves in the governorates of Sfax, Zarzis, Gafsa and Sidi Bouzid (Sekhira, Mahrès, Skhira).

Terra di Olio is presented as a secondary brand in the CHO portfolio, positioned more accessibly than the premium flagship brand Terra Delyssa.

Range & varieties

Varieties: Chemlali and Chetoui.

Documented range:

olive oil positioned for everyday cooking (good heat resistance, Mediterranean flavors);
cooking / everyday-use range, an affordable mass-market consumer brand within the CHO portfolio.

The precise range details (EVOO vs refined, organic, formats) are not confirmed on the official Terra di Olio page.

Markets & distribution

France — dedicated site terradiolio.fr;
at group level, the CHO Group is present in ~42 to 50+ countries, with subsidiaries in Tunisia, Canada, Morocco, China, France, Côte d'Ivoire, USA, Russia and the United Kingdom.

Certifications & awards

Certifications: in-house laboratory IOC accredited (International Olive Council), CHO Group presented as the world's first olive producer to trace its production end to end via the IBM Food Trust blockchain, and a producer claiming to be natural and organic (organic certification at CHO Group level; not specifically confirmed for the Terra di Olio brand).

Awards: NYIOOC medals, Japan Olive Oil Competition (gold) and "Flavor of the Year" (France) awarded at CHO Group / group-brand level, but not specifically to Terra di Olio.

Positioning

Terra di Olio positions itself as mass-market / consumer: a quality olive oil for everyday cooking use, highlighting heat resistance and Mediterranean flavors. It is a secondary brand in the CHO portfolio, more accessible than the flagship premium brand Terra Delyssa, distributed notably on the French market (terradiolio.fr).

Ethical FOMO note

Terra di Olio illustrates a brand-portfolio logic: a single group (CHO) addresses both premium (Terra Delyssa) and accessible mass-market (Terra di Olio). This positioning-based segmentation is a reproducible strategy — and sourcing large, regular volumes is better secured ahead of the campaign.

You too can create or source your own brand of Tunisian olive oil:

Private label / own brand — your mass-market or premium brand, with per-lot COA;
Training — understand categories, culinary uses and distribution;
Quote — a dated quotation based on your volume and your market.

We fully respect the work of established brands: we do not imitate Terra di Olio, we help you build your project on verified data.

FAQ

Who produces Terra di Olio?

The CHO Group, a Tunisian leader born from the Sakiet Eddaïer mill in 1996 (CHO = Conditionnement des Huiles d'Olive).

How is Terra di Olio positioned?

It is an affordable consumer brand for everyday cooking, more accessible than the premium Terra Delyssa brand from the same group.

Where is Terra di Olio produced?

In Sfax (Route de Mahdia km 18), with olive groves in Sfax, Zarzis, Gafsa and Sidi Bouzid.

Which varieties are used?

Chemlali and Chetoui.

Is Terra di Olio organic?

The organic certification exists at CHO Group level but is not specifically confirmed for the Terra di Olio brand.

On which markets is it distributed?

Notably in France (terradiolio.fr website); the CHO Group is present in ~42 to 50+ countries.

Does Terra di Olio have its own awards?

The medals cited (NYIOOC, Japan, Flavor of the Year) are awarded at CHO Group level, not specifically to Terra di Olio.

What is the difference from Terra Delyssa?

Terra Delyssa is the flagship premium brand (organic, blockchain); Terra di Olio is the accessible consumer brand from the same group.

Can I launch my own consumer brand?

Yes, through our private label, with dated training and quote, without copying an existing brand.

Request your quotation

Volume, format, incoterm, market, positioning (consumer or premium), required certifications: tell us your requirement for a dated quotation and a reference sample with its COA.

Request a free quote — accessible consumer brand project.