Dear Goodness — ultra-premium Tunisian olive oil (Hazeg

At a glance

  • Who? A family business co-founded by Naïm Ben Saïd, mill/estate in Hazeg (north of Sfax).
  • Region: Hazeg, north of Sfax (central-east Tunisia), a major olive-growing region.
  • Positioning: artisanal premium / ultra-premium, single-origin single varietals, small batches, early harvest.

Overview

Dear Goodness is a family business co-founded by Naïm Ben Saïd, with a mill / estate in Hazeg, north of Sfax (Tunisia). Its internal slogan is "Born in Tunisia, powered in Canada".

The brand presents itself as the only "pilot oil mill" in Tunisia and highlights an artisanal approach: manual and early harvest, small-batch extraction, milling parameters adapted to each variety.

Range & varieties

The documented varieties are Chemlali and Chetoui.

The documented range includes:

  • Extra virgin olive oil (EVOO).
  • Dear Olives — ultra-premium EVOO range.
  • Huile d'Olivia — gourmet EVOO range.
  • Single varietals / single-origin (single cultivar).
  • Early harvest, small-batch extraction.
  • 700 ml format.
  • Luxury gift boxes / B2B and corporate gifting.

Markets & distribution

The documented markets are:

  • Tunisia (production).
  • United States.
  • Canada (including Quebec, Ontario).
  • United Arab Emirates (launch via "Dear Olives" in the UAE).

Certifications & awards

No certification (organic, ISO, etc.) is publicly documented for Dear Goodness at this stage — not publicly documented.

Documented awards:

  • NYIOOC World Olive Oil Competition — Gold medals two years in a row.
  • A total of 8 medals (Platinum, Gold, Silver) across the Dear Olives and Huile d'Olivia brands in international competitions.
  • Extra Virgin Olive Oil of the Year 2023.
  • Ranked in the Top 30 olive oil producers in the world (bestoliveoils.org).

Positioning

Dear Goodness positions itself in the artisanal premium / ultra-premium segment. Its selling points: manual and early harvest, small batches, single-origin single cultivars, and milling parameters adapted to each variety. It is a narrative brand focused on quality, Tunisian authenticity, sustainability and a fair price for partner farmers; it presents itself as the only "pilot oil mill" in Tunisia.

Ethical FOMO note

Dear Goodness has built an NYIOOC Gold-awarded ultra-premium Tunisian brand, from the Hazeg estate all the way to the USA, Canada and the Emirates — you too can create your brand or source your Tunisian oil. This family brand is a respected peer in the sector: its artisanal approach and distinctions show the premium outlets open to new brands and demanding importers.

FAQ

Who produces the Dear Goodness brand? A family business co-founded by Naïm Ben Saïd, with a mill/estate in Hazeg (north of Sfax).

Where is Dear Goodness oil produced? In Hazeg, north of Sfax (central-east Tunisia).

Which varieties does Dear Goodness use? Chemlali and Chetoui, including as single-origin single varietals.

What are Dear Olives and Huile d'Olivia? Dear Olives is the ultra-premium EVOO range; Huile d'Olivia is the gourmet EVOO range.

Has Dear Goodness won awards? Yes: NYIOOC Gold two years running, a total of 8 medals (Platinum, Gold, Silver), "EVOO of the Year 2023" and a place in the world Top 30 (bestoliveoils.org).

In which countries is Dear Goodness distributed? Tunisia (production), United States, Canada (Quebec, Ontario) and the United Arab Emirates.

Does Dear Goodness hold certifications? No certification is publicly documented at this stage.

Can I create an equivalent ultra-premium brand with Zitouna Export? Yes. Zitouna Export supports the sourcing of premium and single-variety Tunisian oils, in bulk or packaged. Request a quote.

Looking to source ultra-premium Tunisian olive oil or launch your export brand? Request your personalized quote — fast reply, tailored to your volumes and target markets.

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