ABADA — Tunisian organic extra virgin olive oil (SABRA)

In brief

  • Who? Extra virgin olive oil brand produced by SABRA Olive Oil, a family business founded in 2012.
  • Region: Sbikha, Kairouan governorate (central Tunisia), Sbikha-Kairouan olive-growing basin.
  • Positioning: premium / organic, targeting tourists and export, a pioneer of the circular economy in Tunisia.

Presentation

ABADA is the olive oil brand of SABRA Olive Oil, a Tunisian family-run mill founded in 2012 by Fayçal Bouguerra (agronomist). Commercial management is handled by Zeyneb Dridi.

The brand's storytelling revolves around Abada, presented as a master blacksmith of Kairouan, a figure of passion and mystery.

The mill is located in Sbikha, in the Kairouan governorate, in central Tunisia, within the Sbikha-Kairouan olive-growing basin. This region is renowned for its native varieties, including Chemlali and Chetoui.

Range & varieties

The documented varieties are Chemlali and Chetoui, the dominant varieties of the Kairouan basin (a monovarietal character is likely but not explicitly confirmed for the brand).

The documented range includes:

  • Extra virgin olive oil (EVOO).
  • An organic range certified ECOCERT.
  • A premium positioning aimed notably at tourists (bazaars and tourist areas).

Markets & distribution

The documented markets are:

  • Tunisia: tourist bazaars in Djerba, Yasmine Hammamet, Sousse, Monastir.
  • United States, Germany, England / United Kingdom, Russia, Canada.

The breakdown of volumes by country is not publicly documented.

Certifications & awards

Documented certifications:

  • ISO 22000 (food safety).
  • ECOCERT (organic).
  • Circular economy model: presented as the first Tunisian mill to valorize its by-products (pomace, olive mill wastewater), supported by the SwitchMed program.

Documented awards:

  • Silver Medal — Olive Japan 2019 (international competition for the best olive oils).

Positioning

ABADA positions itself in the premium / organic segment, with heritage storytelling around the figure of Abada, master blacksmith of Kairouan. The brand targets both tourist clientele (via bazaars) and export. It stands out as a pioneer of the circular economy and sustainability in Tunisia, with the valorization of its by-products.

Ethical FOMO callout

ABADA (SABRA Olive Oil) has built its presence in export and the Tunisian tourist market since 2012 — you too can create your brand or source your Tunisian oil. This family-run mill is a respected peer of the sector: its organic approach and circular-economy model show there is still room for differentiated brands and for demanding importers.

FAQ

Who produces the ABADA brand? SABRA Olive Oil, a Tunisian family-run mill founded in 2012 by agronomist Fayçal Bouguerra.

Where is ABADA oil produced? In Sbikha, in the Kairouan governorate (central Tunisia).

Is ABADA oil organic? Yes, an organic range certified ECOCERT is documented.

Which olive varieties are used? Chemlali and Chetoui, the dominant varieties of the Kairouan basin.

Which certifications does ABADA hold? ISO 22000 (food safety) and ECOCERT (organic), with a circular-economy model supported by SwitchMed.

Has ABADA won any awards? Yes: a Silver Medal at Olive Japan 2019.

In which countries is ABADA distributed? In Tunisia (tourist areas) and for export: United States, Germany, United Kingdom, Russia, Canada.

Why is ABADA associated with the circular economy? SABRA Olive Oil is presented as the first Tunisian mill to valorize its by-products (pomace, olive mill wastewater), with support from the SwitchMed program.

Can I create an equivalent organic brand with Zitouna Export? Yes. Zitouna Export supports the sourcing of organic and conventional Tunisian oil, in bulk or bottled form. Request a quote.

Would you like to source organic Tunisian olive oil or launch your own export brand? Request your personalized quote — quick response, tailored to your volumes and target markets.

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