Àlya (Eagle Olive Oil) — the Tunisian organic wellness

In brief — Àlya is an organic extra virgin olive oil brand carried by Eagle Olive Oil, the family farm of the Eagle Ayed Group (founded in 1974). Grown in northern Tunisia (Testour and Tebourba), it relies on a Chetoui monovarietal with very high polyphenol content (1800+ mg/kg) presented as a daily health remedy. Its Alya Health line, with an innovative wellness shots format, targets the US market. Certified Ecocert and USDA NOP, it secured a Silver Award at the NYIOOC 2025.

Presentation

Àlya is a brand developed by Eagle Olive Oil (EAGLE OLIVE OIL brand), the family farm of the Eagle Ayed Group, founded in 1974 by Noureddine Ayed. The founder of the Àlya brand is Maya Ayed. The headquarters are located at Cité des Pins, Les Berges du Lac, 1053 Tunis, Tunisia.

The farms are located in northern Tunisia, in Testour and Tebourba, on the hills of the Medjerda valley, about 70 km southwest of Tunis. The brand narrative combines Tunisian heritage storytelling with a modern science approach, around the idea of an oil with very high polyphenol content designed "to elevate your health."

Range & varieties

The documented varieties are Chetoui (main monovarietal) and Chemlali (a common Tunisian variety, likely in the estate's range).

The range includes:

Extra virgin EVOO;
Chetoui monovarietal;
Organic unfiltered single-origin;
Wellness shots (offered by subscription);
The Byrsa and Berber lines.

Markets & distribution

Based on available data, Àlya is present in:

Tunisia;
The United States — via the Alya Health brand, in DTC (direct-to-consumer) and retail;
International — via an e-commerce site accepting Klarna payments and international cards.

Certifications & awards

On the certifications side:

Ecocert Organic — Tunisia organic farming (TN 99-30);
USDA NOP (Organic USA).

On the awards side:

NYIOOC World Olive Oil Competition 2025 — Silver Award (Chetoui monovarietal).

Positioning

Àlya positions itself in the premium wellness / health segment. It is an organic extra virgin olive oil with a very high polyphenol content (1800+ mg/kg, obtained notably through drought stress), presented as a daily health remedy. The innovative shots format (Alya Health) specifically targets the wellness market in the United States. The positioning combines Tunisian heritage and modern science, with a health-oriented message grounded in polyphenol richness.

Callout — Create or source your own Tunisian olive oil brand

Àlya is a textbook case of health / wellness positioning: a polyphenol-rich Chetoui monovarietal, a double organic certification (Ecocert + USDA) and an innovative format (shots) tailored to a precise target market. Proof that a Tunisian oil can reinvent itself in high-value segments.

Do you want to develop a differentiating brand in health or organic? Zitouna Export supports you:

Private label — develop your organic or premium range, from sourcing to bottling;
Training — master polyphenols, health claims, organic certifications and wellness-market conventions;
Quote — receive a proposal tailored to your volumes and markets.

We respect Àlya and the Eagle Ayed group: our role is to help you build your own project, without copying or disparaging anyone.

FAQ

1. Who produces Àlya olive oil? Eagle Olive Oil, the family farm of the Eagle Ayed Group (founded in 1974). The Àlya brand was founded by Maya Ayed.

2. Where are the Àlya farms located? In northern Tunisia, in Testour and Tebourba, on the hills of the Medjerda valley, ~70 km southwest of Tunis.

3. What sets Àlya oil apart? An organic Chetoui monovarietal with a very high polyphenol content (1800+ mg/kg), positioned as a daily health remedy.

4. What are Alya Health and the shots? Alya Health is the brand's wellness line for the United States, with an innovative shots format offered by subscription.

5. Is Àlya oil organic certified? Yes: Ecocert Organic (Tunisia organic farming TN 99-30) and USDA NOP (Organic USA).

6. Has Àlya won any awards? Yes: a Silver Award at the NYIOOC World Olive Oil Competition 2025 for its Chetoui monovarietal.

7. Where can I buy Àlya oil? In Tunisia, in the United States (Alya Health brand, in DTC and retail) and internationally via its e-commerce site.

8. What are the Byrsa and Berber lines? They are documented lines of the brand, alongside the extra virgin EVOO and the organic unfiltered single-origin.

9. Does Zitouna Export sell Àlya oil? No. Zitouna Export is a supplier and private-label partner in Tunisian olive oil: we help you source your oil and create your brand — request a quote.

Would you like to source organic Tunisian olive oil or launch your own wellness brand? Request your quote.