Damya — organic & biodynamic Tunisian olive oil (Massiva)

At a glance

  • Who? Organic-biodynamic EVOO brand of Massiva LLC, a Tunisian-American company founded in 2019 by Naouel Bouabid.
  • Region: family olive groves in the Monastir region (Tunisian Sahel), oil produced in Tunisia, sold in the United States.
  • Positioning: premium / high-end organic-biodynamic, single-origin, single-variety Chemlali.

Overview

Damya is an extra virgin olive oil brand run by Massiva LLC, a Tunisian-American company based in the San Francisco Bay Area (California), founded in 2019 by Naouel Bouabid. The oil is produced in Tunisia from family olive groves and sold in the United States under the Damya brand.

The family olive groves are located in the Monastir region (central-east / Tunisian Sahel), where Chemlali is grown. The storytelling is strong: a reference to the Amazigh warrior queen Damya / Dihya, a family farm across 5 generations, hand-harvesting by Amazigh women farmers, regenerative and sustainable agriculture.

Range & varieties

The documented varieties are Chemlali (the main variety, native to Tunisia) and Chetoui.

The documented range includes:

  • Organic EVOO (organic extra virgin olive oil).
  • Damya Biodynamic® EVOO: presented as the first and only biodynamic oil in Tunisia (100% Chemlali, delicate flavor, Demeter biodynamic certified).
  • Damya Robust (organic, robust intensity).
  • Damya Delicate (organic, delicate intensity).
  • Damya Unfiltered (organic, unfiltered, single-variety Chemlali, single Monastir farm).
  • Bottle and 1 L formats.
  • Gift sets (Duo, Trio, Lovers Gift Set).
  • Harissa Damya (a spicy chili paste, a related product).

Markets & distribution

The documented markets are:

  • United States: main market, direct-to-consumer (D2C) via damya.com and in retail distribution at Whole Foods Market.

Certifications & awards

Documented certifications:

  • Organic certified.
  • Demeter International biodynamic certified (presented as the 1st and only biodynamic olive oil in Tunisia).
  • Single origin, traceable from harvest to bottle (harvest date on each bottle).
  • Regenerative agriculture (crop rotation, on-farm compost).

Documented awards:

  • NYIOOC World Olive Oil Competition 2022 — awards (including Gold for a medium-intensity organic Chemlali).
  • NYIOOC 2023 — Gold (medium organic Chemlali) + Silver (medium organic Chetoui).
  • NYIOOC 2024 — Gold + Silver.
  • NYIOOC 2025 — 3 Silver medals for the Damya line.
  • NYIOOC 2026 mention on the packaging.

Positioning

Damya positions itself in the premium / high-end organic-biodynamic segment. Its selling points: Tunisian single-origin, single-variety Chemlali, hand-harvesting by Amazigh women farmers, same-day cold extraction, high polyphenol content. The heritage storytelling is central (Queen Damya/Dihya, 5 generations, sustainability). The observed price is around 22-32 USD per bottle.

Ethical FOMO note

Damya has built an awarded organic-biodynamic Tunisian brand all the way to the Whole Foods shelves in the USA — you too can create your brand or source your Tunisian oil. This brand is a respected peer in the sector: its single-origin positioning and storytelling show the premium outlets open to new brands and demanding importers.

FAQ

Who produces the Damya brand? Massiva LLC, a Tunisian-American company (San Francisco Bay Area) founded in 2019 by Naouel Bouabid.

Where is Damya oil produced? In Tunisia, from family olive groves in the Monastir region (Tunisian Sahel).

What is Damya Biodynamic®? A 100% Chemlali oil, Demeter biodynamic certified, presented as the 1st and only biodynamic oil in Tunisia.

Which varieties does Damya use? Chemlali (the main variety) and Chetoui.

Where can you buy Damya? In the United States, D2C via damya.com and on the shelves at Whole Foods Market.

Has Damya won awards? Yes, several NYIOOC awards (Gold and Silver) from 2022 to 2025, including 3 Silver in 2025.

What is the price of a bottle of Damya? Around 22-32 USD per bottle.

Can I create an equivalent organic single-origin brand with Zitouna Export? Yes. Zitouna Export supports the sourcing of organic and single-variety Tunisian oil, in bulk or packaged. Request a quote.

Looking to source organic Tunisian olive oil or launch your premium export brand? Request your personalized quote — fast reply, tailored to your volumes and target markets.

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