Carthage Oil — Tunisian olive oil from an Australian brand

Data reliability: medium — information to be confirmed. The elements below come essentially from the brand's own website; some claims (notably the awards) cannot be verified through independent sources. To be verified before any commercial use.

At a glance — Carthage Oil is an extra virgin olive oil brand operated by a company based in Australia (Sydney / Tamarama), founded by Hafedh Dakhlaoui, of Tunisian origin. The oil is sourced in Tunisia, but the commercial entity is registered in Australia. Positioned in the premium DTC segment (raw unfiltered oil, cold extraction, high prices), it sells online with global shipping. (Information to be confirmed.)

Overview

Carthage Oil is a brand operated by a company based in Australia (Sydney / Tamarama), whose founder, Hafedh Dakhlaoui, is of Tunisian origin. The oil is sourced in Tunisia, but the commercial entity / brand is registered in Australia.

The brand story draws on the heritage of Carthage and on "Tunisia's ancient olive groves," without the specific production region being specified on the website. (To be confirmed.)

Range & varieties

The varieties mentioned (on the brand's blog, as varieties native to Tunisia) are Chemlali and Chetoui.

The documented range includes:

Extra virgin olive oil (EVOO);
Taste profiles: Intense, Mild, Light;
An unfiltered version;
An organic presentation;
Formats: 250 mL, 500 mL, 1 L and a 4 L can;
Cold extraction (cold-pressed).

Markets & distribution

Based on the available data, Carthage Oil is present in:

Australia — commercial base (Sydney / Tamarama);
Online sales — with global shipping;
Indonesia — a commercial presence is mentioned (reference to a Head of Indonesia).

Certifications & awards

On certifications: the range is presented as organic, but the standard is not specified in the sources. (To be confirmed.)

On awards: the brand describes itself as "award-winning," but no named or verifiable award (e.g. NYIOOC) was found. (To be confirmed.)

Positioning

Carthage Oil positions itself in the premium / DTC e-commerce segment, with storytelling built around the heritage of Carthage. The key selling points: raw unfiltered oil, rich in polyphenols, cold-pressed. The displayed prices are high (around 40 USD for the 500 mL, around 70 USD for the 1 L), consistent with a high-end positioning in a niche market.

Note — Create or source your own Tunisian olive oil brand

Carthage Oil shows that a brand built abroad on Tunisian oil can aim for a premium positioning and global e-commerce distribution. It is a model accessible to any entrepreneur with good sourcing and a strong brand story.

Want to launch a premium DTC brand from an outstanding Tunisian oil? Zitouna Export supports you:

Private label — develop your premium range, from sourcing to packaging;
Training — master quality, polyphenols, certifications and the codes of premium e-commerce;
Quote — receive a proposal tailored to your volumes and markets.

We respect Carthage Oil and its founder: our role is to help you build your own project, without copying or disparaging anyone.

FAQ

1. Is Carthage Oil a Tunisian brand? The oil is sourced in Tunisia, but the commercial entity / brand is registered in Australia (Sydney / Tamarama). The founder is of Tunisian origin. (To be confirmed.)

2. Where is Carthage Oil produced? In Tunisia; the specific region is not specified on the website (a generic reference to "Tunisia's ancient olive groves"). (To be confirmed.)

3. Which varieties are used? Chemlali and Chetoui, mentioned as varieties native to Tunisia.

4. Which formats are offered? 250 mL, 500 mL, 1 L and a 4 L can.

5. Is the oil certified organic? It is presented as organic, but the standard is not specified. (To be confirmed.)

6. Has Carthage Oil really won awards? It describes itself as "award-winning," but no named or verifiable award was found. (To be confirmed.)

7. Where can you buy Carthage Oil? Via its e-commerce with global shipping; commercial base in Australia, presence mentioned in Indonesia.

8. Is this information reliable? Reliability is medium: the data comes mostly from the brand's website and some claims cannot be verified. Everything is to be confirmed before use.

9. Can Zitouna Export help me create a comparable brand? Yes: we support sourcing and the creation of a premium DTC brand — request a quote.

Looking to source premium Tunisian olive oil or launch your own e-commerce brand? Request your quote.