Go Natural — LAMAR's consumer Tunisian olive oil

In brief

Go Natural is the consumer brand of Les huiles d'olive Lamar (formerly Lahmar), a Tunisian family business in its 3rd generation (more than 70 years of history), rebranded LAMAR since 2021. Sourced from a family grove of around 96,000 olive trees in Mahdia, the range offers Tunisian extra virgin olive oil, organic and conventional, with mild and robust profiles. It is distributed in Canada, the United States and Europe, and has won awards internationally.

Overview

Go Natural is carried by Les huiles d'olive Lamar (formerly Lahmar / Lahmar Olive Oil), a Tunisian family business in its 3rd generation, active for more than 70 years. The parent brand became LAMAR in 2021 and has run a bottling unit in Saint-Roch-de-l'Achigan (Quebec) since 2017.

The family grove, located in Mahdia (Tunisian Sahel), comprises around 96,000 olive trees; the Chemlali olives also come from the Sfax region. The positioning highlights the family heritage across three generations and an award-winning Tunisian extra virgin oil.

Range & varieties

The varieties worked are Chemlali and Oueslati.

The documented range includes:

100% extra virgin olive oil (EVOO);
Go Natural organic — organic Chemlali;
Go Natural mild organic — organic Oueslati;
"Mild" and "robust" ranges;
Conventional and organic versions;
Bottle formats (e.g. 16.9 oz / 500 ml).

Markets & distribution

According to sources, Go Natural is distributed:

In Tunisia;
In Canada (Quebec: more than 140 Metro stores, IGA in the Outaouais);
In the United States (e.g. Supermarket Italy);
Across European and American markets.

Certifications & awards

Certifications: Organic (certified organic oil), acidity < 0.8% (extra virgin standard). The site displays five certification logos that are not publicly detailed.

Documented awards (parent brand / Go Natural):

Gold medal 2020 — "Best Tunisian Extra Virgin Olive Oil" / TOP 2020;
Gold medal 2020 — Athena International Olive Oil Competition;
Silver medal 2019 — London International Olive Oil Competition;
Silver medal 2020 — London International Olive Oil Competition;
Gold medal 2022 — ONH Prize (Best Tunisian EVOO);
Silver Award 2023 — NYIOOC World Olive Oil Competition.

Positioning

Go Natural positions itself in the premium / high-quality consumer segment: a family business across three generations, an award-winning Tunisian extra virgin oil, an organic and conventional offering, and several profiles (mild / robust). The parent brand also produces private labels and other brands (Gaya, Lamar), with a strong presence in North American mass retail.

Ethical FOMO callout

Go Natural illustrates the success of a Tunisian family brand able to establish itself in North American mass retail (more than 140 Metro stores in Quebec) while remaining award-winning internationally. A journey we respect.

That same Tunisian origin can be harnessed to build your brand, including as a private label. Every season without an identity of your own leaves the value to others. Zitouna Export supports the creation of private-label brands, trains buyers through its training programme and prepares a tailored quote — with respect for established houses, without unfair competition or disparagement.

FAQ

Which company produces Go Natural? Les huiles d'olive Lamar (formerly Lahmar), a Tunisian family business in its 3rd generation, rebranded LAMAR since 2021.

Where do the olives come from? From a family grove of around 96,000 olive trees in Mahdia, with Chemlali olives also sourced from the Sfax region.

Which varieties are used? Chemlali and Oueslati.

Is there an organic version? Yes: Go Natural organic (organic Chemlali) and Go Natural mild organic (organic Oueslati).

Which taste profiles does the brand offer? "Mild" and "robust" profiles.

Where can I buy Go Natural? In Canada (Metro, IGA), the United States, Europe and Tunisia. Details to be verified.

Which awards has the brand won? Athena Gold 2020, ONH Prize Gold 2022, silver at the London IOOC (2019, 2020) and Silver NYIOOC 2023.

Can I create my own brand or a private label with Tunisian oil? Yes. Zitouna Export supports the creation of private-label brands and prepares a tailored quote.

Launch your project

Looking for organic and conventional Tunisian olive oil or want to launch your brand? Request your free quote: Zitouna Export supports you from the terroir all the way to the shelf.