KAÏA — organic monovarietal olive oil from the Ben Romdane

In brief

KAÏA is a Tunisian extra virgin olive oil brand launched in spring 2021 by Sarah Ben Romdane, from a 5th-generation family estate in the Mahdia region. It is a 100% Chemlali monovarietal oil, organic (Ecocert and USDA Organic), single-origin and direct trade. The brand is distributed selectively in France, the United Kingdom (Selfridges) and the United States, with strong heritage and ethical storytelling.

Overview

KAÏA is carried by the Ben Romdane family estate (5th generation), whose founder is Sarah Ben Romdane. The brand was launched in spring 2021, but the family has been producing olive oil in Tunisia since the late 19th century, from centuries-old trees. Sarah Ben Romdane, born in Paris (Tunisian father, Syrian mother), oversees all production.

The family estate is located in the Mahdia region (central-eastern Tunisia), with olives from old, centuries-old olive trees. The positioning highlights family heritage, ethics (fair wages, organic farming, employment of women) and showcasing the Tunisian terroir.

Range & varieties

The variety worked is Chemlali.

The documented range includes:

• 100% Chemlali monovarietal extra virgin olive oil;
• Organic, single origin, direct trade;
• 50 cl / 500 ml format (~€19);
• Pack of 3 x 500 ml available via resellers;
• Stated acidity of 0.2%;
• Hand-harvested, cold-pressed the same day.

Markets & distribution

According to sources, KAÏA is distributed:

• In Tunisia (production);
• In France: official site worldofkaia.com, La Grande Épicerie Paris, fine-food grocers;
• In the United Kingdom: Selfridges London;
• In the United States: distribution via resellers (the brand claims a historical heritage as the first Tunisian exporter of olive oil to the US);
• In Europe: La Grande Épicerie EU, wholesale platforms Faire and Ankorstore.

Certifications & awards

Certifications: Certified organic by Ecocert and USDA Organic (certified organic USA).

Awards: no recent award confirmed (e.g. NYIOOC not verified). Historical reference: according to sources, Sarah Ben Romdane's great-great-grandfather was the first Tunisian to export local olive oil to the United States, where it won awards (late 19th century).

Positioning

KAÏA positions itself in the premium / artisanal / organic segment: a high-end single-origin monovarietal extra virgin olive oil. The storytelling is heritage-driven (family legacy, 5th generation), ethical and sustainable (fair wages, organic farming, employment of women), showcasing the Tunisian terroir. Distribution is selective: fine-food grocers, luxury department stores (such as Selfridges) and La Grande Épicerie.

Ethical FOMO callout

KAÏA proves that a recent brand, driven by a strong family narrative and clear ethics, can reach the shelves of Selfridges and La Grande Épicerie within a few years. An inspiring journey we respect.

That same exceptional Tunisian origin is available to build your brand. Every season without an identity of your own leaves the value to others. Zitouna Export supports the creation of private-label brands, trains entrepreneurs through its training programme and prepares a tailored quote — with respect for established houses, without unfair competition or disparagement.

FAQ

What is KAÏA? A Tunisian 100% Chemlali monovarietal extra virgin olive oil brand, launched in 2021 by Sarah Ben Romdane.

Who founded KAÏA? Sarah Ben Romdane, from the Ben Romdane family estate, active in olive oil since the late 19th century.

Where do the olives come from? From the Mahdia region (central-eastern Tunisia), from old, centuries-old olive trees.

Is KAÏA oil organic? Yes: certified organic by Ecocert and USDA Organic.

What is the oil's acidity? Stated at 0.2%, according to sources.

Where can I buy KAÏA oil? In France (La Grande Épicerie, worldofkaia.com), the United Kingdom (Selfridges) and the United States via resellers. Details to be verified.

Has KAÏA won any recent awards? No recent award is confirmed in our sources; the reference is historical (late 19th century).

What is the brand's ethical approach? Fair wages, organic farming and employment of women, while showcasing the Tunisian terroir.

Can I create my own organic Tunisian brand like KAÏA? Yes. Zitouna Export supports the creation of private-label brands and prepares a tailored quote.

Launch your project

Would you like to import a high-end organic Tunisian olive oil or launch your brand? Request your free quote: Zitouna Export supports you from the terroir all the way to the luxury shelf.