Olea Salbo — Demeter biodynamic olive oil from Sfax

In brief. Olea Salbo is a Tunisian olive oil brand produced by the agricultural company Phamed, in the Sfax plain (village of Hazeg). Its specialty: an extra virgin Chemlali oil, available in organic and Demeter-certified biodynamic versions, obtained by mechanical cold extraction from hand-picked olives. Awarded at the NYIOOC 2024 and the LIOOC 2024 (Gold), it targets fine-dining tables and organic gourmet retail. The brand is marketed through a structure based in Strasbourg.

Overview

Olea Salbo is produced by Phamed, a Tunisian agricultural company. The brand is distributed and marketed through a structure based in Strasbourg, France (55 Avenue de Normandie, 67100).

The olive groves are located in the Sfax agricultural plain, in the village of Hazeg, in central-eastern Tunisia. The brand claims to farm old olive trees and to be rooted in a biodynamic approach applied at scale.

The stated philosophy rests on environmental responsibility and artisanal know-how: hand-picked olives, mechanical cold extraction. This biodynamic (Demeter) positioning is central to the brand's identity.

Range & varieties

The variety worked is Chemlali.

The documented range includes:

  • Extra virgin olive oil (EVOO);
  • a Green Fruity version;
  • an Organic version (organic farming);
  • a Demeter-certified biodynamic version;
  • an oil from mechanical cold extraction, with hand-picked olives;
  • formats: 50 cl, 75 cl, 450 ml and 5 L can.

Markets & distribution

Olea Salbo is distributed across several markets:

  • France
  • Germany
  • Canada
  • English-speaking markets / export via Faire (wholesale platform)

Marketing relies on an online store (webshop.olea-salbo.com) and on wholesale channels serving retailers.

Certifications & awards

Certifications:

  • Demeter (biodynamics);
  • Organic farming (Organic);
  • Biodynamic cultivation — more than 1,000 certified hectares with a group of Tunisian farmers.

Awards:

  • NYIOOC World Olive Oil Competition 2024 — Gold Award;
  • London International Olive Oil Competition (LIOOC) 2024 — Gold (Global Olive Oil Stars);
  • Canada International Olive Oil Competition 2022 — finalist / awarded.

Positioning

Olea Salbo positions itself as premium / high-end, with a strong focus on biodynamics (Demeter) and environmental responsibility. The brand highlights artisanal know-how, mechanical cold extraction and old olive trees. Its target: fine-dining tables and organic gourmet retail.

Ethical FOMO note

Olea Salbo shows that an oil from Sfax — a region often associated with Chemlali bulk — can rise to the level of fine-dining tables thanks to biodynamics, gold medals and a carefully crafted brand narrative. The difference lies in positioning, not just terroir.

If you want to create or source your own organic or biodynamic Tunisian olive oil brand, Zitouna Export supports you, with respect for existing brands:

The goal: build your own premium legitimacy, without copying an established brand.

FAQ

1. Who produces Olea Salbo oil? The Tunisian agricultural company Phamed, with distribution through a structure based in Strasbourg.

2. Where are the olive groves located? In the Sfax plain, in the village of Hazeg, central-eastern Tunisia.

3. Which olive variety is used? Chemlali.

4. Is the oil organic and biodynamic? Yes: it exists in an Organic version and a Demeter-certified biodynamic version, with more than 1,000 certified hectares.

5. How is the oil extracted? By mechanical cold extraction, from hand-picked olives.

6. Has Olea Salbo won any awards? Yes: Gold at the NYIOOC 2024, Gold at the LIOOC 2024, and finalist at the Canada International Olive Oil Competition 2022.

7. Which formats are offered? 50 cl, 75 cl, 450 ml and 5 L can.

8. Which markets is the brand present in? France, Germany, Canada and English-speaking markets (export via Faire).

9. Can you create a biodynamic brand like Olea Salbo? Yes. Zitouna Export supports private label brand creation and certification sourcing, with respect for existing brands. Request a quote.

Do you want your own organic or Demeter Tunisian olive oil, under your own brand? Request your free quote — we'll get back to you with volumes, formats and indicative prices.

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