Oleiva (Slama Huiles) — extra virgin olive oil from Kairouan

In brief. Oleiva is the olive oil brand of Slama Huiles (Slama family), part of the Slama Group, a diversified private Tunisian group active in olive growing since 1933 (over 80 years, 3 generations). The oil — extra virgin, 100% Tunisian — comes from olive groves around Kairouan and on the heights of Thala, with milling within 24 hours. The range is segmented into Traditional (classic) and Premium (more intense). Oleiva was named Product of the Year 2018 in Canada.

Overview

Oleiva is a brand of Slama Huiles (Slama family), part of the SLAMA GROUP, a diversified private Tunisian group. The family's olive-growing activity dates back to 1933 — that is over 80 years of know-how across 3 generations. Marketing to North America is notably handled through Med Flavour.

The olive groves are located around the historic city of Kairouan (region of the Aghlabids) and on the heights of Thala. The headquarters are in Tunis. Milling is carried out on-site, at the heart of the family groves, within 24 hours of harvest — a guarantee of freshness and supply-chain control.

The brand highlights a family heritage and ancestral know-how, with hand-picked olives and cold pressing, in a quality- and traceability-driven, export-oriented logic.

Range & varieties

The varieties worked are Chemlali, Chetoui and Arbequina.

The documented range includes:

Oleiva Traditional — extra virgin olive oil (classic range);
Oleiva Premium — extra virgin olive oil (fruitier, more intense taste);
a cold-pressed extra virgin oil, hand-picked olives, milled within 24 h;
retail / bottle formats for large-scale distribution and export.

The Traditional vs Premium segmentation clearly structures the offer: the former for the general public, the latter for a more intense, fruity profile.

Markets & distribution

Oleiva is distributed in:

Tunisia
Canada
North America

North American export (Canada) is a strong focus, supported by distributor Med Flavour and by the recognition earned in Canada.

Certifications & awards

Certifications: production is described as compliant with strict Tunisian agricultural standards for extra virgin olive oil (controlled production and delivery, notably to Canada). No specific organic or private certification is otherwise documented.

Awards: Oleiva (Traditional extra virgin olive oil) was named Product of the Year 2018 in Canada, following a consumer survey on product innovation.

Positioning

Oleiva positions itself as premium / high-end mainstream retail. It is a 100% Tunisian extra virgin olive oil brand with a family heritage (ancestral know-how, hand-picked olives, cold pressing), positioned on quality and traceability, and export-oriented (Canada / North America). The range is segmented between Traditional (classic) and Premium (more intense).

Ethical FOMO note

A family active in olive oil since 1933, a brand named Product of the Year in Canada: Oleiva proves that Tunisian family roots can become an internationally recognized brand. What makes the difference is the brand and distribution, not just the quality of the oil.

If you want to create or source your own Tunisian extra virgin olive oil brand, Zitouna Export supports you, with respect for established brands:

Create your private label brand — Traditional or premium, under your own label.
Get trained in export — standards, quality and access to the North American market.
Request a quote — volumes, formats and indicative prices.

The goal: build your own brand, not imitate an existing one.

FAQ

1. Who is behind the Oleiva brand? Slama Huiles (Slama family), part of the Slama Group, a diversified private Tunisian group.

2. How long has the family produced olive oil? Since 1933, that is over 80 years and 3 generations.

3. Where are the olive groves located? Around Kairouan and on the heights of Thala, with headquarters in Tunis.

4. Which varieties does Oleiva use? Chemlali, Chetoui and Arbequina.

5. What is the difference between Traditional and Premium? The Traditional is the classic range; the Premium offers a fruitier, more intense taste.

6. How quickly is the oil milled? Within 24 hours of harvest, at the heart of the family groves.

7. Has Oleiva received any distinction? Yes: Product of the Year 2018 in Canada (Oleiva Traditional), via a consumer survey.

8. Which markets is Oleiva present in? Tunisia, Canada and North America, with a North American distributor (Med Flavour).

9. Can you launch your own extra virgin oil brand like Oleiva? Yes. Zitouna Export supports private label brand creation and export, with respect for existing brands. Request a quote.

Do you want your own Tunisian extra virgin olive oil, under your own brand, for retail or export? Request your free quote — we'll respond with volumes, formats and indicative prices.