Olivia (CHO Group) — Tunisian extra virgin olive oil

In brief. Olivia is a brand of the CHO Group, founded in 1996 by Abdelaziz Makhloufi, a Tunisian leader in olive oil production and export. It belongs to a multi-brand portfolio (alongside Terra Delyssa, Chaâl, Origin846, Ghazela, etc.). The offer covers extra virgin, certified organic, early harvest, the Chetoui and Chemlali single-varietals, and a flavored range. A major group asset: IBM Food Trust blockchain traceability. Premium positioning, global export.

Overview

Olivia is a brand of the CHO Group, founded in 1996 by Abdelaziz Makhloufi, presented as a Tunisian leader in olive oil production and export. Olivia is part of the group's brand portfolio, alongside notably Terra Delyssa, Chaâl, Origin846, Ghazela, D'Elyssa and Oliss. The group has a Canadian office (CHO Canada, Saint-Laurent, Quebec).

The CHO Group's headquarters and units are in Sfax (central-southern Tunisia), with olive groves in Sekhira, Mahres, Gafsa and Sidi Bouzid. The Olivia brand site also mentions an address in Zone Industrielle Mghira 2, Fouchana 2082 (Tunis region).

Olivia illustrates the CHO Group's brand segmentation strategy: where Terra Delyssa leads the premium mainstream segment, Olivia is positioned on premium / organic, at the crossroads of Tunisian tradition and modern technology.

Range & varieties

The varieties worked are Chemlali (central/southern Tunisia) and Chetoui (northern Tunisia).

The documented range includes:

  • Extra virgin olive oil (EVOO);
  • Certified organic — Organic Classic EVO (Chetoui + Chemlali blend, acidity < 0.4%);
  • Organic Early Harvest (early harvest, green olives, acidity < 0.3%);
  • Chetoui single-varietal (northern Tunisia, acidity < 0.5%);
  • Chemlali single-varietal (central/south, acidity < 0.5%);
  • a flavored range: lemon, Mediterranean herbs (rosemary / thyme / basil / oregano);
  • gift sets (250 ml bottles in a wooden case);
  • 250 ml, 500 ml, 750 ml, 1 L formats, as well as bulk sales for distributors, retailers and restaurants.

Markets & distribution

Olivia relies on the CHO Group's global export network (present, according to sources, in 42 to 50+ countries):

  • North America — Canada (Saint-Laurent, QC) and USA (Houston; New York testimonials);
  • Europe — France (Lille), United Kingdom (London), Spain (Barcelona testimonials), Paris testimonials;
  • Asia — China (Shanghai), Japan;
  • Russia (Moscow);
  • Africa — Côte d'Ivoire (Abidjan), Morocco.

The positioning is both B2B (distributors, retailers, restaurants, bulk sales) and premium B2C.

Certifications & awards

Certifications:

  • Organic certification on the organic range;
  • IBM Food Trust blockchain traceability — the CHO Group presents itself as the world's first producer of 100% blockchain-traceable olive oil;
  • Cold extraction / first cold pressing;
  • Low acidity (< 0.4% to < 0.5% depending on the reference);
  • at group level: end-to-end traceability and zero-pesticide products.

Awards: the Olivia brand claims generic award-winning / internationally awarded and Gold Medal mentions, without a specific award name on its site. At the CHO Group level, medals in New York, Japan and Canada are cited, along with a Best Extra Virgin Olive Oil in Tunisia distinction and Product of the Year titles (Germany, France) — awarded to the group, not specifically to Olivia.

Positioning

Olivia positions itself as premium / high-end, on a Tunisian tradition + modern technology axis, with sustainability and organic. It targets both B2B export (distributors, retailers, restaurants) and premium B2C. It fits within the CHO Group's multi-brand strategy, where each brand covers a distinct segment.

Ethical FOMO note

The CHO Group has built a whole brand portfolio — Terra Delyssa, Olivia, Chaâl, Origin846, Ghazela… — each targeting a segment. It is proof that, from a single Tunisian origin, you can create several distinct and legitimate brands.

You too can create or source your brand of Tunisian olive oil, with respect for existing brands. Zitouna Export supports you:

The idea: build your own brand, not duplicate a group brand.

FAQ

1. Who produces the Olivia brand? The CHO Group, founded in 1996 by Abdelaziz Makhloufi, of which Olivia is one of the brands.

2. Where is Olivia oil produced? At the CHO Group headquarters in Sfax, with olive groves in Sekhira, Mahres, Gafsa and Sidi Bouzid; an address in Fouchana (Tunis region) is also mentioned.

3. Which varieties are offered? Chemlali (central/south) and Chetoui (north), both as blends and single-varietals.

4. Does Olivia offer organic? Yes: a certified Organic range (Organic Classic EVO and Organic Early Harvest).

5. What is the group's blockchain traceability? The CHO Group claims end-to-end traceability via IBM Food Trust and presents itself as the world's first producer of 100% blockchain-traceable oil.

6. Are there flavored Olivia oils? Yes: lemon and Mediterranean herbs (rosemary, thyme, basil, oregano).

7. In which countries is Olivia found? The group exports to 42 to 50+ countries: North America, Europe, Asia (China, Japan), Russia, Africa.

8. Has Olivia won any awards by name? The brand claims award-winning mentions without a specific award; the named awards (New York, Japan, Canada, Product of the Year) are attributed to the CHO Group.

9. Can you create your own brand the way the CHO Group does? Yes. Zitouna Export supports private label brand creation, with respect for existing brands. Request a quote.

Do you want your own Tunisian olive oil brand — extra virgin, organic or flavored — for B2B export or retail? Request your free quote — a fast reply with volumes, formats and indicative prices.

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