Parcelle 26: the award-winning French-Tunisian terroir

In brief: Parcelle 26 is a brand created in late 2019 by the Zeitoun family estate (Laurence and Michaël Zeitoun), a French-Tunisian operation that produces in Tunisia (Zaghouan) and distributes from France. The brand offers Arbequina terroir EVOOs and a Blend Sélection (Arbequina + Chetoui/Chemlali), highly awarded at the NYIOOC in New York.

Overview

Parcelle 26 is led by the Zeitoun family estate, a French-Tunisian operation run by Laurence and Michaël Zeitoun, with production in Tunisia and distribution mainly from France. The brand was created in late 2019.

The estate is located in Zaghouan (Tunisia): roughly 50 hectares split into 25 plots. The "plot 26" that gives the brand its name is the blend / selection cuvée created each year, beyond the 25 physical plots — a founding narrative thread for the brand.

The storytelling rests on a father/son family history and on showcasing Tunisian excellence, with total control over the production chain.

Range & varieties

Varieties worked: Arbequina (single-varietal, 1st and 2nd harvest), Chetoui (in the Blend Sélection) and Chemlali (a Tunisian variety referenced by the brand, notably in the Blend).

Documented range:

• Extra virgin olive oil (EVOO);
• 1st Harvest — early-harvest Arbequina (green fruity);
• 2nd Harvest — late-harvest Arbequina (milder/fruitier, floral notes);
• Blend Sélection — Arbequina + Chetoui/Chemlali blend, with a bolder and more complex character;
• single varietals and blends, in high-end bottles with bottling on demand.

Markets & distribution

• Tunisia (production);
• France (main distribution);
• Belgium;
• Luxembourg.

The brand's online shop (boutique.parcelle26.com) was under maintenance at the time of verification.

Certifications & awards

Certifications: Extra virgin (EVOO) classification (other certifications not publicly documented ).

Documented awards:

• NYIOOC World Olive Oil Competition (New York) — gold-medaled 3 times; 2024 edition: 1 Gold + 2 Silver;
• first awards as early as 2019 (Gold + Silver);
• the brand claims more than 50 gold medals in international competitions since 2021.

Positioning

Parcelle 26 positions itself as premium / high-end: an extra virgin olive oil of Tunisian terroir, internationally awarded, with total chain control — cultivation, on-site milling in under 4 h at under 20 °C, nitrogen storage, and bottling on demand. The father/son family narrative and the emphasis on Tunisian excellence structure the brand image.

Ethical FOMO note

Parcelle 26 shows that a Tunisian terroir brand can establish itself in demanding French-speaking markets (France, Belgium, Luxembourg) and take home gold medals. But these oils rely on early harvests and limited lots: the window to secure a premium volume is short.

You too can create or source your own brand of Tunisian olive oil:

• Private label / store brand — your terroir brand, with a COA per lot;
• Training — understand varieties, early harvest, and premium positioning;
• Quote — a dated quotation based on your volume and market.

We respect the work of established brands: our goal is not to replicate Parcelle 26, but to help you build your project on verified foundations.

FAQ

Who is behind Parcelle 26?

The Zeitoun family estate (Laurence and Michaël Zeitoun), a French-Tunisian operation producing in Tunisia and distributing from France.

Where does the name "Parcelle 26" come from?

The Zaghouan estate has 25 plots; "plot 26" is the blend/selection cuvée created each year, beyond the physical plots.

Where is the estate located?

In Zaghouan (Tunisia): ~50 hectares, 25 plots.

Which varieties make up the range?

Mainly Arbequina (1st and 2nd harvest) and a Blend Sélection integrating Chetoui and Chemlali.

What is the difference between 1st and 2nd Harvest?

The 1st Harvest is an early harvest with green fruitiness; the 2nd Harvest is late, milder and floral.

Where can you buy Parcelle 26?

In France (main distribution), as well as Belgium and Luxembourg.

Is Parcelle 26 award-winning?

Yes: 3 gold medals at the NYIOOC, including 1 Gold + 2 Silver in 2024, and a claimed total of 50+ gold medals since 2021.

What guarantees the quality?

Total chain control: on-site milling in under 4 h at under 20 °C, nitrogen storage, bottling on demand.

Can I create a similar terroir brand?

Yes, via our private label, with dated training and quote, without copying an existing brand.

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Request your quotation

Volume, format, incoterm, destination market, variety (Arbequina, Chetoui, Chemlali), early or late harvest, organic or conventional: tell us your requirement for a dated quotation and a reference sample with its COA.

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