Rivière d'Or: the historic brand of Huilerie Loued (1928)

In brief: Rivière d'Or is the brand of the Huilerie Loued (M'asarat Al Wed), a company founded in 1928 in Moknine by Abdessalem Loued. It offers a Chemlali and Chetoui EVOO, an organic range, a gift range, and flavored oils, with a broad base of certifications (IFS, BRC, ISO 22000, Kosher, Halal) and export to more than 50 countries.

Overview

Rivière d'Or is produced by the Huilerie Loued (M'asarat Al Wed / Loued Olive Mill), a company founded in 1928 in Moknine by Abdessalem Loued. The brand runs a Rivière d'Or shop / showroom at Les Berges du Lac, in Tunis (Passage du Lac Dhaya, Rue du Lac Léman, Les Berges du Lac 1), with the head office and packaging also listed at Lac 2 (Prima A34, Lac 2001).

The mill's historic origin is in Moknine, in the Tunisian Sahel region (Monastir governorate). The olives come from the Tunisian hills and plains: center/south for Chemlali, north for Chetoui. Offices and shop are located in Tunis (Les Berges du Lac).

Range & varieties

Varieties: Chemlali and Chetoui.

Documented range:

• Classic extra virgin olive oil (EVOO) — notably Chemlali;
• Premium Collection: Karat, Zitouna 850 ml, Khomsa 500 ml, Patricia, Catalana, Younger for Longer, Special Gift Bottle 250/750 ml;
• Organic Collection (organic EVOO), including Patricia ORGANIC 500 ml;
• Rivière d'Or Flavours — 250 ml flavored oils: pizza, herbs, basil, rosemary, thyme, garlic, pepper, onion, lemon;
• Gift mignonette sets (3×20 ml, 6×20 ml, 12×20 ml);
• bottle formats 500 ml, 1 L, 3 L;
• derived cosmetic products (masks, olive-oil-based creams).

Markets & distribution

Rivière d'Or is present in Tunisia, in Europe, in North America (including the United States), in Asia, and in Africa. The group claims a capacity to export to more than 50 countries, with direct operations cited to ~20 countries.

The brand also acts as a multi-brand packer/exporter: Rivière d'Or, Al-Rachid and Ciento Uno.

Certifications & awards

Certifications: IFS, BRC, ISO 22000, Kosher, Halal, Non-GMO, organic certification (organic range), compliance with International Olive Council (IOC) standards and European standards.

Documented awards:

• NYIOOC World Olive Oil Competition 2025 — Silver Medal (classic Rivière d'Or Chemlali EVOO);
• Tunisian national competition (Office National de l'Huile) — Bronze Medal for the Chetoui variety;
• London Olive Oil Competition 2023 (Rivière d'Or Organic);
• listed on bestoliveoils.org (official guide to the world's best olive oils).

Positioning

Rivière d'Or positions itself as premium / high-end: a 100% Tunisian extra virgin olive oil, with developed organic and gift ranges. The brand claims a hand harvest and pesticide-free cultivation. It also plays the role of a multi-brand packer/exporter (Rivière d'Or, Al-Rachid, Ciento Uno).

Ethical FOMO note

Huilerie Loued illustrates a long trajectory: a brand born in 1928 that, a century later, exports to dozens of countries with a complete certification base. Building a durable brand requires the right standards from the start — and the best lots leave early in the campaign.

You too can create or source your own brand of Tunisian olive oil:

• Private label / store brand — your brand, with certifications and a COA per lot;
• Training — master certifications (IFS, BRC, organic), varieties, and logistics;
• Quote — a dated quotation based on your volume and market.

We fully respect the work of established brands: we do not imitate Rivière d'Or, we help you build your project on verified data.

FAQ

Who produces Rivière d'Or?

The Huilerie Loued (M'asarat Al Wed), a company founded in 1928 in Moknine by Abdessalem Loued.

Where is the brand located?

Origin in Moknine (Tunisian Sahel, Monastir governorate); offices and shop/showroom in Tunis, at Les Berges du Lac.

Which varieties make up the range?

Chemlali (center/south) and Chetoui (north).

Does Rivière d'Or offer organic?

Yes, an Organic Collection, including the Patricia ORGANIC 500 ml reference.

Which certifications does the brand hold?

IFS, BRC, ISO 22000, Kosher, Halal, Non-GMO, organic certification, IOC compliance, and European standards.

To which countries does Rivière d'Or export?

To more than 50 countries (group capacity), with direct operations cited to ~20 countries: Europe, North America, Asia, Africa.

Has the brand won awards?

Yes: NYIOOC 2025 (Silver), Bronze at the ONH competition (Chetoui), and a presence at the London Olive Oil Competition 2023 (Organic range).

Does Rivière d'Or do multi-brand packing?

Yes: it also packs and exports the Al-Rachid and Ciento Uno brands.

Can I launch my own certified brand?

Yes, via our private label, with dated training and quote, without copying an existing brand.

---

Request your quotation

Volume, format (bottle 500 ml to 3 L, gift, flavored), incoterm, market, required certifications (IFS/BRC/Kosher/Halal/organic): tell us your requirement for a dated quotation and a reference sample with its COA.

Request a free quote — certified Tunisian brand project.