Ruspina: the MEDAGRO heritage brand of the Tunisian Sahel

In brief: Ruspina is the brand of MEDAGRO S.A. (Belkhiria family), carried by a family olive-growing tradition since 1887/1897. Produced in the Monastir / Jemmel region (Tunisian Sahel), it offers an EVOO, an organic range, flavored oils and vinegars, with international awards (NYIOOC, Olive Japan, Sol d'Oro).

Overview

Ruspina is produced by MEDAGRO S.A., a company of the Belkhiria family — Semia Belkhiria is its general manager. The brand builds on a family olive-growing tradition since 1887/1897.

It is rooted in the Monastir / Jemmel region, on the east coast of Tunisia (Tunisian Sahel). The name "Ruspina" is the Roman name for the Monastir region, a choice that places the brand within a Mediterranean heritage narrative and ties the oil to a recognized historic terroir.

The brand emphasizes an integrated and traceable production, carried out on site: harvest, pressing, filtration, and bottling are managed in-house, enabling end-to-end quality control and cold-pressed extraction.

Range & varieties

Varieties: Chemlali and Chetoui.

Documented range:

• Extra virgin olive oil (EVOO);
• organic olive oil (extra virgin);
• virgin olive oil;
• flavored oils: chili, lemon, garlic, 4 herbs / fine herbs;
• balsamic vinegar and flavored vinegars;
• gourmet gift packs;
• formats from 250 ml to 5 L, in glass bottles, metal and PET jerricans.

Markets & distribution

• Tunisia — domestic market, with a strong historic market share (~27%);
• France;
• Japan;
• United States — export expansion target;
• other Mediterranean / international markets.

Certifications & awards

Certifications: organic certification and an integrated and traceable production (harvest, pressing, filtration, bottling on site).

Documented awards:

• NYIOOC World Olive Oil Competition (New York) — Gold Award;
• Olive Japan Competition — Gold Medal (best organic EVOO, notably 2012/2014);
• London Olive Oil Awards — Silver Medal;
• Sol d'Oro (Italy);
• ranked among the 3 best Tunisian olive-oil producers, with several national awards.

Positioning

Ruspina positions itself as Tunisian heritage premium ("authentic excellence"): a family legacy since 1887/1897, an integrated and cold-pressed production, and the terroir of the Sahel. The brand plays a high-end, internationally awarded card, with an organic range and flavored oils, and an emphasis on health benefits and Mediterranean authenticity.

Ethical FOMO note

Ruspina shows that an old family house can combine domestic market share and global recognition (NYIOOC, Olive Japan, Sol d'Oro). This kind of quality relies on award-winning lots in finite quantities: the best organic oils leave early in the campaign.

You too can create or source your own brand of Tunisian olive oil:

• Private label / store brand — your organic or flavored brand, with a COA per lot;
• Training — understand organic, Sahel varieties, and premium positioning;
• Quote — a dated quotation based on your volume and market.

We fully respect the work of established brands: we do not imitate Ruspina, we help you build your project on verified data.

FAQ

Who produces Ruspina?

MEDAGRO S.A., a company of the Belkhiria family (general manager: Semia Belkhiria), built on a family olive-growing tradition since 1887/1897.

Where does the name "Ruspina" come from?

It is the Roman name for the Monastir region, where the brand is rooted.

Where are Ruspina oils produced?

In the Monastir / Jemmel region, on the Tunisian Sahel (east coast).

Which varieties are used?

Chemlali and Chetoui.

Does Ruspina offer an organic range?

Yes, an organic olive oil (extra virgin), awarded notably at Olive Japan.

What products beyond oil?

Flavored oils (chili, lemon, garlic, 4 herbs), vinegars, and gift packs.

To which markets does Ruspina export?

France, Japan, United States (expansion), and other Mediterranean/international markets, in addition to the Tunisian market.

Is Ruspina award-winning?

Yes: NYIOOC (Gold), Olive Japan (Gold), London Olive Oil Awards (Silver), and Sol d'Oro, with a ranking among the 3 best Tunisian producers.

Can I create my own equivalent organic brand?

Yes, via our private label, with dated training and quote, without copying an existing brand.

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Request your quotation

Volume, format (250 ml to 5 L, glass/PET/metal), incoterm, market, range (EVOO, organic, flavored): tell us your requirement for a dated quotation and a reference sample with its COA.

Request a free quote — premium Tunisian Sahel brand project.