Olyfo: the premium producer-exporter '2500 years of

In brief: Olyfo is a Tunisian olive oil producer and exporter founded around 2020, with groves in Kairouan and Zaghouan (~150,000 olive trees across ~300 hectares). The brand exports most of its production under a premium single-origin range, including the award-winning 2500 Years of Tradition line, and offers a private label service in bottle and bulk.

Overview

Olyfo presents itself as a Tunisian olive oil producer-exporter with a premium, terroir positioning. The company was founded around 2020 by a team of co-founders: Ahmed Hamza (Managing Director), Yahya Chamli (Production & Quality Director) and Salma Lassir Amara (Strategy Director), with Dr. Clive Grace as Chairman and Brady Prim as Head of US Operations.

The brand's agricultural foundation rests on two production zones in central and northeastern Tunisia: Kairouan, home to the groves and birthplace of the Al Atika brand, and Zaghouan, where co-founder Salma Lassir Amara's Chetoui olives are grown. Together they represent roughly 150,000 olive trees across ~300 hectares. Olyfo claims a strong heritage storytelling around the theme "2500 years of tradition", referencing Tunisia's historic role as the oil supplier of the Roman Empire.

Range & varieties

Olyfo works with a wide panel of varieties: Chemlali, Chetoui, Koroneiki, Arbequina, Arbosana, Meski, Sayali, Besbessi and others.

The documented range includes:

• Premium extra virgin olive oil (EVOO) in bottle;
• 2500 The Gold — top of the range, stated acidity < 0.3%;
• 2500 Origins — award-winning everyday quality, < 0.7%;
• IFRIQIA — aromatic profile, < 0.3%;
• Al ATIKA — heritage blend, < 0.5%;
• Poppa Peppa — flavored / spiced oil;
• a medium-intensity blend of Koroneiki / Arbequina / Arbosana / Chemlali;
• bulk in drums and iso-tanks;
• a private label service;
• gift sets and custom packaging (metal tins, special cartons).

The acidity levels stated above are those claimed by the brand and must be confirmed lot by lot on the COA.

Markets & distribution

Olyfo states that it exports around 100% of its production. The cited markets are Canada, the United Kingdom (presence in London), the United States (with a dedicated Head of US Operations, Brady Prim) and, more broadly, Europe in premium and B2B distribution (private label). The brand states its ambition to become a global benchmark for Tunisian oil.

Distribution combines a premium B2C axis (retail, gift sets) and a strong B2B axis (bulk, private label).

Certifications & awards

Certifications: Olyfo claims quality certifications guaranteeing purity and taste to international standards (details not published), an organic certification on the 2500 Gold Organic range, and provides certificates of analysis on bulk. The exact detail of the standards is not publicly specified.

Documented awards:

• NYIOOC World Olive Oil Competition 2025 — Silver Award (2500 Years of Tradition brand, medium-intensity Koroneiki / Arbequina / Arbosana / Chemlali blend);
• Canada IOOC 2021 — Bronze (2500 Years of Tradition);
• London IOOC 2021 — Bronze (2500 Origins);
• London Olive Oil Awards / Global Olive Oil Stars 2025 — Gold (2500 Years of Tradition The Gold).

Positioning

Olyfo positions itself as premium / high-end, terroir-driven and Tunisian single-origin. Its communication highlights quality, traceable origin, sustainability and ethical farming (support for local communities). The commercial mix combines premium B2C (retail, gift sets) and robust B2B (bulk, private label), driven by the "2500 years of tradition" storytelling.

Ethical FOMO note

Every internationally awarded Tunisian brand — like Olyfo — first began as a decision to start: select a variety, secure a lot, put your name on it. Tunisian harvest windows are short and premium volumes sell quickly; waiting for a campaign often means seeing it again a year later.

You too can create or source your own Tunisian olive oil brand:

• Private label — bulk or packaged oil under your brand, with a per-lot COA;
• Training — understand quality, varieties, certifications and export logistics before you commit;
• Quote — a dated quotation based on your volume, format and market.

We fully respect the work of established brands: our role is not to copy them, but to help you build your project on reliable, verified foundations.

FAQ

Who is Olyfo?

Olyfo is a Tunisian olive oil producer and exporter founded around 2020, with groves in Kairouan and Zaghouan and a premium single-origin positioning.

Where are Olyfo's groves located?

In Kairouan (home to the groves, Al Atika brand) and in Zaghouan (Chetoui olives), that is ~150,000 olive trees across ~300 hectares.

Which varieties does Olyfo work with?

Chemlali, Chetoui, Koroneiki, Arbequina, Arbosana, Meski, Sayali, Besbessi and others.

What is the "2500 Years of Tradition" range?

It is Olyfo's signature line, available notably as 2500 The Gold (< 0.3%) and 2500 Origins (< 0.7%), awarded at international competitions (NYIOOC, London, Canada).

Does Olyfo offer private label?

Yes, the brand documents a private label service as well as bulk in drums and iso-tanks.

Does Olyfo have an organic oil?

Yes, an organic certification is claimed on the 2500 Gold Organic range.

Which markets does Olyfo export to?

Canada, the United Kingdom, the United States and Europe (B2B and private label), the brand declaring that it exports ~100% of its production.

Has Olyfo won any awards?

Yes: NYIOOC 2025 (Silver), London Olive Oil Awards 2025 (Gold), Canada IOOC 2021 (Bronze) and London IOOC 2021 (Bronze).

How can I launch my own brand rather than reselling Olyfo?

We support you with private label, along with training and dated quotes, without reproducing an existing brand.

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