Les Moulins Mahjoub — organic extra virgin olive oil from

In brief. Les Moulins Mahjoub is a Tunisian family business based in Tebourba, in the Medjerda valley (northern Tunisia). Led by the brothers Abdelwaheb, Majid and Raouf Mahjoub, it claims a heritage dating back to 1896 and established its export brand from the 1990s onward. Its signature: an organic extra virgin olive oil produced using traditional methods (granite millstones, first cold pressing), alongside a fine-food range (tapenade, harissa, table olives, hand-rolled couscous). Premium gourmet positioning, distributed notably in the United States and the United Kingdom.

Overview

Les Moulins Mahjoub is a family business whose roots in Tebourba are claimed since the 18th century, with a heritage legacy displayed since 1896. The brand was officially established and exported under its own label from the 1990s, making it one of the first Tunisian olive-oil brands to have positioned itself internationally under its own identity rather than as anonymous bulk.

The company is run today by the Mahjoub family — the brothers Abdelwaheb, Majid and Raouf Mahjoub. It is based in Tebourba, in the Medjerda (Mejerda) valley, in northern Tunisia, a historic olive-growing region of the country. The brand emphasizes a strong Tunisian heritage identity and an artisanal know-how passed down from generation to generation.

The heart of the approach rests on slow, traditional production: the olives are pressed using granite millstones, in first cold pressing, then the oil is clarified through leaf decantation (an ancestral method of natural separation). This artisanal approach is claimed as an identity choice, in a high-end fine-food logic.

Range & varieties

The Mahjoub oils are made from Tunisian varieties: Chetoui, Meski and Sahli.

The documented range includes:

  • Organic extra virgin olive oil (EVOO);
  • Unfiltered organic extra virgin olive oil;
  • formats notably in 500 ml;
  • Organic black-olive tapenade / paste;
  • Table olives (green Meski, Sahli), for example in a 200 g format;
  • Harissa (traditional, with sun-dried tomatoes, with mild pepper, baklouti variety);
  • Preserved lemons (as paste and slices);
  • Hand-rolled couscous (M'Hamsa);
  • Artichokes, capers, sun-dried tomatoes, jams, chutneys and spice blends.

The brand therefore reaches well beyond the olive-oil aisle alone: it offers a coherent Mediterranean fine-food assortment, with the entire range certified organic.

Markets & distribution

Production takes place in Tunisia. The brand is distributed for export across several markets:

  • United States — via several distributors and fine-food grocers: Rogers Collection, igourmet, Savory Pantry, Supermarket Italy, MyPanier;
  • United Kingdom — via Artisan Olive Oil Company;
  • Europe (European markets, details not specified).

Distribution therefore relies on a network of importers and fine-food resellers, consistent with a gourmet positioning.

Certifications & awards

Certifications: the entire range is certified Organic Agriculture (the whole range is organic).

Awards: the products are described as award-winning by the distributors, but no named award (for example NYIOOC) is confirmed by a direct source.

Positioning

Les Moulins Mahjoub holds a premium / artisanal / gourmet organic positioning. The brand claims a slow, traditional production (granite millstones, first cold pressing, leaf decantation), a strong Tunisian heritage identity, and the status of a brand exported under its own label — one of the first in Tunisia to make that choice. The positioning clearly targets the international high-end fine-food channel.

Ethical FOMO note

Each year, new Tunisian brands establish themselves durably on the premium shelves of the United States, the United Kingdom, and Europe. Les Moulins Mahjoub built its reputation on a strong heritage narrative and a coherent range. Meanwhile, part of Tunisian oil continues to leave as anonymous bulk, valued under other origins.

If you want to create or source your own brand of Tunisian olive oil rather than remain invisible, it's possible — with respect for existing brands and their work. Zitouna Export supports you in building an offer under your name:

The goal is not to copy an established brand, but to build your own legitimacy in a growing market.

FAQ

1. Where is Les Moulins Mahjoub oil produced? In Tebourba, in the Medjerda valley, in northern Tunisia, where the family business has its roots.

2. Since when has the brand existed? The company claims a heritage since 1896 and established its export brand from the 1990s.

3. Which olive varieties are used? The cited varieties are Chetoui, Meski and Sahli.

4. Is the oil organic? Yes, the whole range is certified Organic Agriculture.

5. What other products does the brand offer? Beyond olive oil: tapenade, harissa, table olives, preserved lemons, M'Hamsa couscous, artichokes, capers, sun-dried tomatoes, jams, chutneys and spice blends.

6. How is the oil produced? Using traditional methods: granite millstones, first cold pressing, and leaf decantation.

7. Where can you buy Mahjoub products? In the United States (Rogers Collection, igourmet, Savory Pantry, Supermarket Italy, MyPanier), the United Kingdom (Artisan Olive Oil Company), and Europe.

8. Has the brand won awards? The products are described as award-winning by the distributors, but no named award is confirmed by a direct source.

9. Can you launch your own Tunisian oil brand like Mahjoub? Yes. Zitouna Export supports private-label brand creation and export, with respect for existing brands. Request a quote.

Do you want to develop your own premium Tunisian olive-oil range, in bulk or private label? Request your free quote — we'll respond with volumes, formats, and indicative prices tailored to your market.

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