LAMAR (Les huiles d'olive Lahmar) — Tunisian oil, from

In brief

LAMAR (Les huiles d'olive Lahmar) is a family brand of the Lahmar family, in its 3rd generation and with more than 70 years of history, backed by a family grove of 96,000 olive trees in Mahdia. It has run a bottling unit in Quebec (Saint-Roch-de-l'Achigan) since 2017. The brand markets Tunisian extra virgin and organic olive oil under the Go Natural (consumer) and Green Spoon (chef / HORECA) labels, and also offers bulk formats for export.

Overview

Les huiles d'olive Lahmar is a family brand of the Lahmar family, active across three generations and for more than 70 years. The company draws on a family grove of 96,000 olive trees in Mahdia (Tunisian Sahel), the source of the olives. A bottling/packaging unit was established in Quebec (Saint-Roch-de-l'Achigan) in 2017 by Rochdi Lahmar, with a North American commercial headquarters in the Outaouais (Gatineau).

The stated extraction capacity is around 400 t/day, for about 4,000 t/year of organic oil. The positioning claims leadership in the international organic olive oil market, with local bottling in Quebec for the North American market.

Range & varieties

The variety worked is Chemlali.

The documented range includes:

Go Natural — 100% extra virgin olive oil (500 ml, 1 L);
Go Natural — 100% organic extra virgin olive oil (500 ml, 1 L);
Green Spoon — extra virgin chef / HORECA format (3 L);
Monovarietal Chemlali, acidity < 0.8%, first cold pressing;
Robust and mild variants;
Bulk / wholesale formats: 200 kg drums (food-grade epoxy lining) and IBC / GRG 1000 L containers.

Markets & distribution

According to sources, LAMAR is present:

In Tunisia (origin, production);
In Canada / Quebec: more than 140 Metro stores, IGA in the Outaouais; bottling in Quebec since 2017;
In the United States / North American market;
In Europe / European markets;
Internationally (export).

Certifications & awards

Certifications: Organic certification (organic extra virgin range), 100% extra virgin (acidity < 0.8%). Around 5 certifications are displayed on the site (logos whose exact names are not publicly legible).

Documented awards:

Gold — Athena International Olive Oil Competition 2020 (Greece);
Silver — London International Olive Oil Competition 2019;
Silver — London International Olive Oil Competition 2020;
Gold — TOP Best Tunisian Olive Oil 2020;
Gold — Best Tunisian Olive Oil 2020;
Gold — ONH Prize / Best Tunisian Extra Virgin Olive Oil 2022.

Positioning

LAMAR positions itself in the premium / organic segment: a high-quality Tunisian extra virgin olive oil, family and heritage storytelling (3 generations, hand harvesting), traceability and first cold pressing. The brand claims a leading position in the international organic olive oil market, with local bottling in Quebec for North America. Its commercial brands are Go Natural (consumer) and Green Spoon (chef / HORECA), and the company also offers bulk formats (drums, IBC) for B2B export.

Ethical FOMO callout

LAMAR illustrates a fully realized model: a Tunisian origin, local bottling in Quebec and distinct brands for consumers (Go Natural) and foodservice (Green Spoon), all the way to bulk formats for export. Work we respect.

That same Tunisian origin — in bottle as in bulk (200 kg drums, 1000 L IBC) — can be harnessed to build your brand or your HORECA range. Every season without an identity of your own leaves the value to others. Zitouna Export supports the creation of private-label brands, trains buyers through its training programme and prepares a tailored quote — with respect for established houses, without unfair competition or disparagement.

FAQ

What is LAMAR? The family brand of Lahmar olive oils, a Tunisian 3rd-generation business (more than 70 years), marketing in particular Go Natural and Green Spoon.

What is the difference between Go Natural and Green Spoon? Go Natural targets consumers (500 ml, 1 L); Green Spoon is the chef / HORECA format (3 L).

Where do the olives come from? From a family grove of 96,000 olive trees in Mahdia (Tunisian Sahel).

Which variety is used? Chemlali, monovarietal, first cold pressing, acidity < 0.8%.

Does LAMAR offer bulk formats for export? Yes: 200 kg drums (food-grade epoxy lining) and IBC / GRG 1000 L containers.

Where is the oil bottled? In Tunisia and in Quebec (Saint-Roch-de-l'Achigan) since 2017, for the North American market.

Is LAMAR oil organic? Yes, for the organic extra virgin range; around 5 certifications are displayed on the site.

Which awards has the brand won? Athena Gold 2020, ONH Prize Gold 2022, Gold Best Tunisian Olive Oil 2020 and silver at the London IOOC (2019, 2020).

Can I create my own brand or HORECA range with Tunisian oil? Yes. Zitouna Export supports the creation of private-label brands, in bottle as in bulk, and prepares a tailored quote.

Launch your project

Looking for organic Tunisian olive oil, in bottle or in bulk, or want to launch your brand? Request your free quote: Zitouna Export supports you from the terroir all the way to the container.