100PercentTunisian — Tunisian olive oil designed for the US

Data reliability: moderate — information to be confirmed. The elements below come from limited and sometimes dated sources; the brand today appears dormant or discontinued (website offline). To be verified before any commercial use.

In brief — 100PercentTunisian is a US distribution brand (Hamman Marketing Associates, Johnson City, TN, USA) marketing an olive oil of 100% Tunisian origin, bottled in Tunisia via PackTec-Tunisia. Launched at the Fancy Food Show 2010-2011 for the US retail market, it stems from an initiative to promote Tunisian olive oil under a proprietary brand in the United States. Its website appears offline in 2026. (Information to be confirmed.)

Presentation

100PercentTunisian is described as a US distribution brand, operated by Hamman Marketing Associates (Johnson City, Tennessee, USA). It markets an oil of 100% Tunisian origin, bottled in Tunisia via PackTec-Tunisia (contacts mentioned: Hager Fenniche, Mahdi Djebali).

The brand's owner / marketer is American, while the oil itself is Tunisian. It is therefore an import / distribution commercial brand rather than an integrated olive-oil producer. The initiative is part of the Tunisian Ministry of Industry's effort to relaunch Tunisian olive oil under a proprietary brand in the United States. (To be confirmed.)

Range & varieties

The documented varieties are Chemlali, Chetoui and Oueslati.

The announced range includes:

Organic Extra Virgin Olive Oil (organic EVOO);
Extra Virgin Olive Oil (EVOO);
Pure Olive Oil (for cooking);
Extra Light Olive Oil (for frying).

(Current composition and availability to be confirmed.)

Markets & distribution

Based on available data, the brand primarily targeted:

The United States — main target market, with a launch at the Fancy Food Show 2010-2011.

The official website (www.100PercentTunisian.com) appears offline / inaccessible in 2026, the brand likely being dormant or discontinued. (To be confirmed.)

Certifications & awards

On the certifications side, an organic certification is associated with the Organic Extra Virgin range, but the standard is not confirmed. (To be confirmed.)

On the awards side: not publicly documented in the available sources.

Positioning

100PercentTunisian positioned itself as a premium / gourmet Tunisian olive oil aimed at the US retail market, with American marketing packaging and a "100% Tunisian / 100% natural" promise. It was an import and distribution brand rather than an integrated producer, driven by a Tunisian institutional initiative to reclaim the US market.

Callout — Create or source your own Tunisian olive oil brand

100PercentTunisian illustrates both an opportunity and a lesson: demand for a proprietary Tunisian oil brand in the United States is real, but a distribution brand without solid grounding can run out of steam. With the right support, this type of project can instead endure and thrive.

Are you targeting the US or export market with your own brand? Zitouna Export supports you:

Private label — develop a fully traceable Tunisian olive oil range, from sourcing to bottling;
Training — master certifications, FDA/FSMA regulations and US-market conventions;
Quote — receive a proposal tailored to your volumes and markets.

We respect every initiative to promote Tunisian oil: our role is to help you build a lasting project, without copying or disparaging anyone.

FAQ

1. Is 100PercentTunisian a Tunisian brand? The oil is 100% Tunisian and bottled in Tunisia, but the brand and marketer are American (Hamman Marketing Associates). (To be confirmed.)

2. Is the brand still active in 2026? Its website appears offline / inaccessible in 2026: the brand is probably dormant or discontinued. (To be confirmed.)

3. Where was the oil bottled? In Tunisia, via PackTec-Tunisia.

4. Which olive varieties were used? Chemlali, Chetoui and Oueslati.

5. Which products made up the range? Organic Extra Virgin, Extra Virgin, Pure Olive Oil (cooking) and Extra Light Olive Oil (frying).

6. Was the oil organic certified? An organic certification is associated with the Organic range, but the standard is not confirmed. (To be confirmed.)

7. What was the target market? The United States, with a launch at the Fancy Food Show 2010-2011.

8. Is this information reliable? Reliability is moderate: sources are limited and dated, and the brand appears dormant. All data is to be confirmed before any use.

9. Can Zitouna Export help me launch a Tunisian brand for the USA? Yes: this is precisely the purpose of our private label offer and export support — request a quote.

Would you like to source a Tunisian olive oil or launch your own brand for the US market? Request your quote.