2500 Years of Tradition — Tunisian extra virgin olive oil

In brief

  • Who? Premium extra virgin olive oil brand produced by Olyfo (Olive Leaf Yields and Flavourful Origins), a Tunisian company founded in 2020.
  • Region: Kairouan (main farms / "The Gold" EVOO) and Zaghouan (Chetoui olive trees).
  • Positioning: high-end, historic terroir, cold extraction, full B2B offering (premium bottles, luxury gift sets, bulk and private label).

Presentation

2500 Years of Tradition is the premium extra virgin olive oil (EVOO) brand carried by Olyfo (Olive Leaf Yields and Flavourful Origins), a Tunisian company founded in 2020. It was co-founded by Ahmed Hamza (Managing Director) and Yahya Chemli / Chamli (Director of Production & Quality, agro-industrial engineer); Salma Lassir Amara is also among the co-founders. Olyfo exports 100% of its production.

The brand name refers to Tunisia's thousand-year-old olive-growing heritage — the country was one of the oil suppliers to the Roman Empire, hence the reference to a "2500-year journey".

The main farms are located in Kairouan, the heart of the central Tunisian olive-growing basin, where the "The Gold" EVOO is produced. Chetoui olive trees grown in Zaghouan (plots owned by Salma Lassir Amara) complement the supply. In total, the brand claims around 150,000 olive trees over 300 hectares.

Range & varieties

The documented varieties are Chemlali, Chetoui, Koroneiki, Arbequina and Arbosana.

The range breaks down as follows:

  • 2500 Years of Tradition – The Gold: premium EVOO, stated acidity < 0.3%, selection of the best EVOO from each harvest.
  • 2500 Origins / Origins: stated acidity < 0.7%, positioned for everyday use.
  • Medium-intensity blend of Koroneiki / Arbequina / Arbosana / Chemlali, award-winning product at the NYIOOC 2025.
  • Some products certified organic.
  • Claimed attributes: cold-pressed (cold extraction), gluten-free, vegan, no additives or preservatives.
  • Bulk sales: drums, iso tanks, custom containers.
  • Private label.
  • Corporate / luxury gift sets.

Markets & distribution

The documented markets are: France, Belgium, Luxembourg, Germany, Switzerland, Finland, Russia, Bangladesh, as well as a presence on Amazon (online sales). The breakdown of volumes by country is not publicly documented.

Certifications & awards

Documented certifications:

  • Some products certified organic (no synthetic fertilizers or pesticides).
  • Cold-pressed / cold extraction.

Documented awards:

  • NYIOOC World Olive Oil Competition 2025 — Silver Award (2500 Years of Tradition brand, medium-intensity blend).
  • London International Olive Oil Competition (LIOOC) 2021 — Bronze.
  • Canada IOOC 2021 — Bronze (Origins / 2500 Origins product).
  • 2500 Years of Tradition – The Gold — Gold.
  • London Olive Oil Awards (Global Olive Oil Stars, LIOOC 2025).

The detail of the award-winning lots and vintages is not publicly documented.

Positioning

The brand positions itself in the premium / high-end segment: a Tunisian EVOO focused on quality, historic terroir (2500-year heritage), sustainability and craftsmanship. Olives are hand-picked and extraction is done cold. The offering is comprehensive and covers both premium bottles, luxury gift sets, as well as bulk and private label for B2B clients — a dual retail + industrial positioning.

Ethical FOMO callout

2500 Years of Tradition (Olyfo) has built its export presence since 2020, from bulk to luxury gift sets — you too can create your brand or source your Tunisian oil. This producer is a respected peer within the Tunisian olive-oil sector: its success shows there is room for new brands and for serious importers in the European, Gulf and American markets.

FAQ

Who produces the 2500 Years of Tradition brand? The Tunisian company Olyfo (Olive Leaf Yields and Flavourful Origins), founded in 2020.

Where are the olive groves located? In Kairouan (main farms / "The Gold") and Zaghouan (Chetoui olive trees), for a claimed total of around 150,000 olive trees over 300 hectares.

Which olive varieties are used? Chemlali, Chetoui, Koroneiki, Arbequina and Arbosana.

What is the acidity of "The Gold" oil? The stated acidity is < 0.3% for The Gold and < 0.7% for the Origins range.

Does the brand offer organic products? Yes, some products are certified organic.

Has it won any awards? Yes: NYIOOC 2025 (Silver), LIOOC 2021 (Bronze), Canada IOOC 2021 (Bronze), a Gold for The Gold, and a presence at the London Olive Oil Awards / LIOOC 2025.

Does it sell in bulk and private label? Yes: bulk sales (drums, iso tanks, custom containers) and private label are offered.

In which countries is it distributed? France, Belgium, Luxembourg, Germany, Switzerland, Finland, Russia, Bangladesh, and on Amazon.

Can I create an equivalent brand with Zitouna Export? Yes. Zitouna Export supports brand creation and the sourcing of Tunisian oil in bulk or bottled form. Request a quote.

Would you like to source premium Tunisian olive oil or launch your own export brand? Request your personalized quote — quick response, based on your volumes and target markets.

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