Ghazela (CHO Group) — a table-oil brand, not an olive oil

A key distinction to keep in mind. The "Ghazela" brand of the CHO Group is NOT an olive oil. It is a brand of refined vegetable table oils (corn, soybean, blended table oil) aimed at the Tunisian mass-consumption market. The CHO Group's premium olive oils are marketed under other brands (such as Terra Delyssa). (Medium reliability — information to be confirmed.)

In brief — Ghazela is a brand created in 1983, owned by the CHO Group (CHO Company / CHO Group), a major Tunisian olive oil player. But under the Ghazela brand, the group sells no olive oil: these are refined vegetable table oils (corn, soybean, blended table oil), positioned mass-market for everyday cooking in Tunisia. This is an essential distinction to avoid any confusion. (Information to be confirmed.)

Overview

Ghazela is a company created in 1983, whose brand belongs to the CHO Group (CHO Company / CHO Group), presented as a Tunisian olive oil leader. The Ghazela unit's headquarters is located at Route de Mahdia km 18, Sfax, Tunisia.

The CHO Group is based in Sfax, with olive groves in central / southern Tunisia (notably the Chaâl region). It is important to understand that Ghazela is a separate brand within the group, dedicated to vegetable table oils — not olive oil.

Range & varieties

Crucial point: the Ghazela brand does not market any olive oil. There is therefore no olive variety associated with this brand.

The documented Ghazela range includes:

Corn oil (refined);
Soybean oil (refined);
Blended table oil.

Key takeaway: NO olive oil under the CHO Group's Ghazela brand. The group's premium olive oils are sold under other brands (such as Terra Delyssa).

Markets & distribution

Based on available data, Ghazela is present in:

Tunisia — the domestic mass-consumption market.

(Detailed distribution and any exports to be confirmed.)

Certifications & awards

On certifications: not publicly documented for the Ghazela brand in the available sources. (To be confirmed.)

On awards: not publicly documented for the Ghazela brand. (The CHO Group's distinctions concern its olive oil brands, not Ghazela.)

Positioning

CAUTION — key distinction. The "Ghazela" brand of the CHO Group is NOT an olive oil. It is a brand of refined vegetable table oils (corn, soybean, blended table oil), aimed at the Tunisian mass market (mass consumption, everyday cooking). Its positioning is mass-market / everyday use, neither premium nor organic. The CHO Group's premium olive oils are marketed under other brands, such as Terra Delyssa.

Callout — Create or source your own Tunisian olive oil brand

The Ghazela case is a reminder of a commercial truth: a single house can carry very different brands — mass-market table oils on one side, premium extra virgin olive oil on the other. The choice of brand and its promise is decisive.

Want to launch a clearly positioned Tunisian olive oil brand? Zitouna Export supports you:

Private label — develop an extra virgin olive oil range, from sourcing to packaging;
Training — master the categories (extra virgin, refined, vegetable oils), certifications and positioning;
Quote — receive a proposal tailored to your volumes and markets.

We respect Ghazela and the CHO Group: our role is to clarify and help you build your own project, without copying or disparaging anyone.

FAQ

1. Is Ghazela an olive oil brand? No. The CHO Group's Ghazela brand markets refined vegetable table oils (corn, soybean, blended table oil), not olive oil.

2. Which group does Ghazela belong to? To the CHO Group (CHO Company / CHO Group), a major Tunisian olive oil player — but the group's olive oil is sold under other brands.

3. Where is Ghazela based? In Sfax, Route de Mahdia km 18. The company was created in 1983.

4. What exactly does the Ghazela brand sell? Refined corn oil, refined soybean oil and blended table oil.

5. Under which brand does the CHO Group sell its premium olive oil? Under other brands, such as Terra Delyssa (not under Ghazela).

6. Is Ghazela a premium or organic oil? No: its positioning is mass-market / everyday use, neither premium nor organic.

7. Does Ghazela export? The brand targets the Tunisian mass-consumption market; any exports are not publicly documented. (To be confirmed.)

8. Is Ghazela certified or award-winning? Not publicly documented for the Ghazela brand in the available sources. (To be confirmed.)

9. Can Zitouna Export help me create a Tunisian olive oil brand? Yes: we support the sourcing and brand creation of extra virgin olive oil — request a quote.

Would you like to source a genuine Tunisian olive oil or launch your own brand? Request your quote.